Brushing with Aim toothpastes after meals will keep your smile looking its best as it cleans, freshens, and protects your teeth. Aim cleans surface stains from teeth, leaving smiles whiter. Tartar Control Aim is formulated to help keep tartar from forming above the gum-line and also provides proven fluoride protection against cavities. Aim® is an effective way to help keep teeth clean, strong, and healthy. Quality toothpaste at a valuable price!