Experience the pure black and natural colors of OLED in a more compact size, powered by the intelligent Cognitive Processor XR. With XR OLED Contrast Pro, contrast is boosted to create exceptionally realistic picture for movies and gaming. Enjoy OLED picture quality and cinematic audio packed into a beautifully compact form with Sony's BRAVIA XR A80K Series.

Key Features:
Next generation picture and sound with Cognitive Intelligence
See how real your entertainment becomes and experience immersive depth and lifelike picture quality, powered by Sony's intelligent Cognitive Processor XR. Revolutionary TV processing technology delivers enhanced contrast with detailed blacks and natural colors. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.

More depth and texture with pure blacks and stunning highlights
Feel the beauty of OLED contrast with pure blacks and lifelike brightness. XR OLED Contrast Pro technology, powered by the Cognitive Processor XR, analyzes and enhances the picture in the same way the human eye focuses for immersive depth and realism resulting in ultra-detailed shadows and crisp, clean peak highlights. No more details overwhelmed by shadow or lost in blown-out highlights.

A wide color spectrum for real-world shades and hues
See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables Sony BRAVIA XR TVs to access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro further enhances the range of hues and saturation allowing for extremely precise details within textures and ensuring skin tones look completely natural – with the same accuracy as the human eye.