I love you Most . The end. I win keychain with heart at the end! This keychain is white with Black lettering. It is made of lightwieght aluminum and has a white poly coating that absorbs the ink for permanent adhesion. Scratch resistant and made to last. Lettering does not fade or come off. Great gift for your favorite driver! Key tag measures 2 inches long and keyring is 1 inch long making the whole thing 3 inches long.