The crystalline clarity of 1080p Blu-ray Disc movies(1) and DVD upscaling(2) that can bring your DVDs to the highest possible quality, mean your favorite movies have never looked or sounded so good. Add to that Sony's 24p True Cinema(2) and Cinema Tuned picture presets, which allow you to see any movie just the way its director intended, and all you'll need is a little popcorn to lose yourself in an HD world. Better yet, now Sony's Bravia Theatre Sync means that now you can control your compatible TV and AV systems(3) all from one remote.
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RGB Color Range

xvYCC Color Range
Thanks to the adoption of a newly approved international color standard called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been greatly expanded.

All Sony XBR HDTVs support the xvYCC color profile (Extended YCC Colorimetry for Video Applications), or "x.v. color" for short. Standard RGB color space allows the display of a portion of the colors that are viewable to the human eye. The next generation "xvYCC" color space actually offers an available range of colors that exceeds what human eyes can recognize. Next-generation "xvYCC" color space supports 1.8 times as many colors as existing HDTV signals
Lets HDTVs display colors more accurately
Enables displays with more natural and vivid colors

So, where x.v. color expands the available range of colors your HDTV can display, Deep Color increases the number of colors your HDTV can display within that range, for smoother transitions from color to color.
Lets HDTVs and other displays go from millions of colors to billions of colors
Eliminates on-screen color banding, for smooth tonal transitions and subtle gradations between colors
Enables increased contrast ratio
Can represent many times more shades of gray between black and white