The Berkley Powerbait Jerk Shad features an extremely life-like profile and enticing action. The Berkley Powerbait Jerk Shad also has the added benefit of Powerbait scent and attractant. Once a fish bites into the Jerk Shad, the Powerbait flavor impregnated into the bait, causes the fish to hang on longer for more positive hooksets. The Berkley Powerbait Jerk Shad quickly darts and glides smoothly - imitating an escaping baitfish.