Fila began in 1911 in the small alpine town of Biella, Italy, a place renowned for manufacturing the world's finest textiles and weaving fabrics with impeccable quality, true innovation, and extraordinary beauty. Born of the city and its traditions, Fila is inspired by Biella's dedication to artistry, luxury, and elegance. It's Fila's birthright, it's in their soul, and it defines their future. They continue to enrich the athletic experience by improving comfort and performance with Italian design, quality craftsmanship, and refined materials. There is no feeling quite as luxurious as that of playing in Fila, and that is the reason for Fila's existence. We create what is desired, not just what is necessary.