Lew's American Hero IM7 Speed Sticks are more than just another quality rod series; they're also a promise. Our “thank you” to our American veterans is sincere and this rod series is one of several Lew's® products that has a portion of the profits committed to helping select veterans' programs that benefit the mind, spirit, soul and body of our American heroes as they return to civilian life and the joys of fishing in this free country. Just like those who have served America, these rods have the spirit and backbone to take on any challenge.