This is not just a Slogan to us. Over the past 25 years, we have dedicated ourselves to providing the best there is to offer in our products. This includes our proprietary compounds which have been extensively researched and tested by top athletes around the world to ensure that they provide the highest level of comfort and longevity possible. We are also the innovators of the lock-on grip system, which innovated the way in which grips are installed and secured to the handlebars and still remains the worldwide standard for grips. This is also the reason that we have chosen to continue producing our products exclusively in the USA in our own facility. While other manufacturers are scurrying to the lowest possible cost producer overseas, we remain dedicated to maintaining the highest possible product quality facilitated by our long term relationships we have developed with our suppliers.