The Berkley PowerBait Power Jerk Shad fishing bait is molded with an extremely lifelike profile and provides realistic action. The bait is designed with realistic eyes and natural colors. Its movement imitates escaping baitfish, gliding and darting through water to excite fish and entice bites. A versatile bait, the Jerk Shad can be fished effectively around shallow cover or in open water. The lure is infused with powerful PowerBait technology to attract hard-to-catch fish and an enhanced flavor that will keep them from letting go.