This luxurious shampoo was formulated to repair dry, damaged, and or chemically treated hair. This 100% vegan formula enriched with COLURE's Organic Super Complex revives hair color vibrancy and youthful appearance. COLURE's Bond-Building Vegan Protein Technology is a blend of three superb plant-based ingredients that strengthen, repair, and protect hair against color oxidation, free radicals, peroxides, and heat styling.