The easy way to organize your purse. Easy Purse Organizer has pockets for everything you normally throw in the bottom of your purse. Never hunt for the lipstick or cell phone again. Eight unique sized pockets to hold all your stuff: cosmetics, cell phone, lotions, etc. and a key holder so your keys are always at hand. The perfect way to keep your purse organized and make your life easier. When you want to change purses or bags, just lift the Easy Purse Organizer out and insert it in the new purse you are going to carry. The beauty of the Easy Purse is that you can grab it's handles, pull it out of your purse and use it as a small clutch for quick shopping trips. Designed by Three Particular Women who made sure the purse organizer met all of their needs.