BRAVIA XR X95K: Ultimate brightness and contrast with Mini LED
See 4K pictures full of remarkable contrast and brightness on this big screen TV with Mini LED backlight, powered by our Cognitive Processor XR and XR Backlight Master Drive.

Key Features:
Cognitive Processor XR
A revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.

XR Clarity
With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. The Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

XR Backlight Master Drive
Utilizes a unique local dimming algorithm to control thousands of tiny, high-density Mini LEDs with absolute precision and independence. You'll enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones, with almost no flare or halos around highlights.

XR Motion Clarity
Sony's Cognitive Processor XR with XR Motion Clarity analyzes motion across several frames to ensure action stays smooth, bright and clear.

Acoustic Multi-Audio
Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience.

Google TV
Set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch. Even get answers on screen, control smart home devices, and more.