ActiveQ is different – it is Kaneka Ubiquinol Coq10 that is stabilized with Tishcon's patented process to guarantee 100% Ubiquinol content! So if you want the most potent Ubiquinol Q10 available, you want the 100% Ubiquinol Coenzyme Q10 – you want ActiveQ Most commercially available CoQ10 uses Ubiquinone -- the fully oxidized form of Coenzyme Q10. However, research, (in animals and humans), has shown Ubiquinol to be absorbed better than Ubiquinone in fact, more than 90% of the circulating CoQ10 in our body is present as Ubiquinol. ActiveQ uses Ubiquinol the “active” antioxidant form of Coenzyme Q10 and is now available in a new 100mg per softgel dosage. Why weren't Ubiquinol soft gels as available as the Ubiquinone form of CoQ10 in a soft gel? The problem was stability and it was only recently solved by Kaneka Corp of Japan. That breakthrough solution, Kaneka Ubiquinol, is now utilized in the new Bio QSorb ActiveQ from Tishcon Corp in the new, stronger 100mg per softgel dosage size. Exclusively Formulated and Manufactured in US cGMP Certified Facility.