The Berkley PowerBait The General fishing bait features a classic slow falling stick bait design for finesse presentations and luring hard-to-catch fish. The fishing lure combines wiggle-action movements with an ultra-powerful scent that will have fish drooling to get a taste. The soft yet durable material provides lifelike action and easier hookups, producing multiple fish on each bait. A realistic texture and natural matte colors fool the most discerning fish. It's infused with powerful PowerBait technology to attract hard-to-catch fish and an enhanced flavor that will keep them from letting go.