The entire KVD line of crankbaits has been painstakingly designed and tested at the hands of Kevin VanDam himself. From the erratic action and chip-resistant finishes to the 3D "look alive" eyes--no detail has been spared in developing and delivering a lineup of crankbaits proven to produce results on the water. The introduction of the Hard Knock sound to the tried and true KVD 1.5 is an exciting addition to the KVD crankbait arsenal.