Introducing the Enduracool+ Performance Towel — our first-ever 8-hour cooling towel. Backed by four years of research, this ultra-absorbent terry towel wicks sweat from skin for rapid evaporation and faster drying. Activate the instant-cooling technology with water, wring, and wave — in under one minute the towel becomes up to 30° cooler than average body temperature for long-lasting comfort. Ideal for active lifestyles and extended heat relief.