Brilliant vibrant color, stunningly smart. LG QNED AI 4K TV's deliver vibrant colorful images for an immersive viewing experience. HDR10 Pro delivers a dramatic visual experience and elevated picture quality by enhancing each color on your screen for a ""wow"" effect. You'll enjoy outstanding picture powered by the Alpha 7 AI Processor Gen9, which uses AI to detect what you're watching and automatically improves the picture and sound quality. You'll also experience less searching and more streaming, thanks to LG's award-winning Smart TV platform: webOS.² For gamers, you can quickly customize your gaming experience in one location with the LG Game Optimizer. And, with GeForce NOW & Xbox Cloud Gaming included,⁴ you can quickly stream and get int your favorite apps. ¹Utilizes LG Dynamic Tone Mapping to enrich HDR10 content. ²Internet connection and subscriptions to streaming services are required; number of LG Channels and movies & shows (on-demand) subject to change. Software update will automatically download for up to 4 years. Consumers who disable “auto-update” will receive a pop-up notification to accept or deny software update. LG account required to access our network-based smart services. ³Internet connection required; number of LG Channels subject to change. ⁴Subscription and compatible gaming controller are required. ⁵Internet connection and LG Gallery Plus subscription required for select features. LG account required to access our network-based smart services.