LOOEEZ is the new solution for a clean toilet bowl that also saves you time and effort. The patented six blade rubber helix head provides an easier and more effective way to clean the smooth curved surface of your bowl. Forget scrubbing, make your life a little easier and swipe your toilet clean with LOOEEZ. In 1991, Better Living Products began manufacturing and marketing the world's finest assortment in bathroom organization products. With distribution to more than seventy countries and through leading retailers everywhere, Better Living products are available virtually anywhere around the world. With world-leading product designs and superior customer service, Better Living has won a succession of awards throughout North America and beyond!