Lasting clean feeling. Crest + Deep clean complete Whitening Toothpaste is specially formulated to whiten by gently polishing away surface stains. Regular brushing with fluoride toothpaste helps prevent tooth decay by slowing the breakdown of enamel and increasing the rate of the remineralization process. This toothpaste fights cavities and tartar build-up. Crest + Deep clean complete Whitening Toothpaste freshens your breath and leaves your mouth feeling clean long after you've brushed. Vs. Regular toothpaste