A better shave without water? YES! Give water conservation efforts a boost AND get a better shave with this innovative clear lubricating gel. It is NOT a soap and doesn't need water (because it doesn't lather) and it doesn't need to be rinsed off (again, no lather) so it imparts amazing moisture and leaves skin feeling soft and smooth. Safe to use on your entire body.... face, chest, neck and even "those" sensitive areas. The invisible formula allows you to see where you shave for a more manicured experience. Achieve clean lines and crisp edges with this see though formula. Break out of the bathroom and experience a soothing convenient shave that will change the way you shave forever. This is a shave gel for DRY SHAVING. Do NOT apply to wet skin. 1. Apply a thin layer to dry skin 2. Shave as usual - If using an electric razor- Let dry completely before use. 3. Rinse razor in small cup of water or wipe on towel to remove debris and clean razor 4. Apply more as an after shave 5. GO! The gentle formula combines the benefits of concentrated Aloe and the main ingredient used in sonogram gel to provide invisible glide with no irritation. Vitamin E, Grapeseed, Sweet Almond, and Coconut Oils assist in soothing benefits and an improved skin appearance. No parabens, sulfates or alcohols. Always vegan and cruelty free. **PLEASE- don't try to dry shave without using a lubricant- its just not right. I mean, come on, you only have one body. And we're working with RAZORS people. Geez. Show your body a little love! And the planet while you're at it.**