Lace up and feel the legacy. Produced at the cross section of art, music and culture, this champion running shoe helped define the '90s. Worn by presidents, revolutionised through collabs and celebrated through rare colourways, its striking visuals, Waffle outsole and exposed Air cushioning keep it alive and well. Nike Air Max Origins Revolutionary Air technology first made its way into Nike footwear in 1978. In 1987, the Air Max 1 debuted with visible Air technology in its heel, allowing fans more than just the feel of Air cushioning—suddenly they could see it. Since then, next-generation Air Max shoes have become a hit with athletes and collectors by offering striking colour combinations and reliable, lightweight cushioning.