A decent aftershave balm will not only make your face and neck smell great - they will work to heal the skin post-shave. A quality balm will have cooling effects that get rid of razor burns. It should be able to eliminate bacteria and viruses that can cause acne and clogged pores. Redness can also be a problem post-shave and that can be from an irritating razor or lack of pre-treatment. Aftershaves should have lotions contained within to reduce redness and soften the skin. A great aftershave should have all these qualities to ensure you are getting the best treatment for your skin. Ours does. Directions: Ensure all shaving cream is washed off with cold water. Squeeze a small dab into palm. Rub hands together. Apply product to all shaven areas and gently massage into skin. Let dry. Smile.