Less plastic waste—more clean! Colgate® Keep is a replaceable head manual toothbrush for 80% less plastic*. Spiral bristles and whitening cups polish stains away for a bright smile. Plus, our unique tongue and cheek cleaner helps get rid of more bacteria**. Colgate® Keep has a long-lasting and lightweight aluminum handle with a grip that doesn't slip for control while brushing. * Compared to similarly sized Colgate toothbrushes **vs. brushing teeth alone with an ordinary flat-trim toothbrush