The LUCKY CRAFT Lightning Pointer 110DD is a deep-diving, suspending jerkbait built to reach the 7 ft zone and stay there longer on the pause. A longer bill helps it dig down quickly, while the tapered tail body keeps the bait balanced for a crisp side-to-side darting action that looks like a wounded baitfish. An internal brass weighting / weight transfer system helps it cast like a bullet for accurate, long-distance casting, so you can reach deeper points and offshore targets with confidence. Each lure is finished with Lucky Craft's detailed paint work and comes armed with three sharp treble hooks for solid hooksets in freshwater fishing. Fish it with a jerk–pause cadence: pull it down to depth, then twitch and let it suspend in a neutral position to keep the lure in the strike zone and convert followers into bites. It's a go-to option for bass fishing around deeper points, steep breaks, rock transitions, riprap, dock edges, and staging areas, especially when fish won't rise to a shallower presentation. Beyond bass, this deep diver jerkbait is also effective as a reaction-style fishing lure for walleye and pike, and it can be worked for trout fishing where deeper baitfish are present Lucky Craft designs premium fishing lures trusted by anglers who want consistent action and dependable performance. Build a complete fishing tackle box with other Lucky Craft favorites across categories, jerkbaits, crankbaits, topwater lures, and other specialty baits, to match conditions from clear lakes to stained reservoirs. Whether you're upgrading your freshwater fishing gear or adding variety to your fishing tackle, the Lightning Pointer 110DD pairs naturally with your other fishing accessories to help you cover more water and target more situations on every trip.