Join the eco-friendly kingdom with our Eco Softie Lion, a plush toy that reigns supreme in both sustainability and snuggles. This regal lion is lovingly crafted from recycled materials, complete with a stately mane and soft, golden fur. Each toy features the iconic "Eco Nation" hang tag, a promise of its environmentally responsible journey. Perfect for the eco-conscious monarch in your life, this lion brings a touch of the savannah's grandeur to playtime and is a cuddly reminder of the importance of protecting our natural world.

Established in 1981, Aurora World is a renowned global leader in plush toys and high-quality gift products. They offer a wide range of branded and licensed products for both children and adults, distributed through various retailers worldwide. With over 35 years of experience, we have helped spark imaginations through our diverse line of plush toys. In recent years, Aurora World has made a significant move towards eco-friendly practices. Utilizing recycled materials they have made triumph in reducing their environmental impact. Their ultimate goal remains to bring smiles to people around the world while contributing to a greener future.