Paradise omega-sure is a superior quality, sustainably sourced, gelatin free & natural triglyceride fish oil is more bioavailable & stable than synthetic ethyl esters, which often can go rancid. Manufactured in norway our oil undergoes an “ultra pure” process which helps eliminate the unpleasant fishy taste, odor & repeat effects often associated with fish oil. Our molecularly distilled fish oil is third party tested & guaranteed to meet or exceed all known purity standards for pollutants, pesticides & heavy metals (e.g. Pcb's, dioxins, furans, mercury, lead & other contaminants).**