Close your eyes. Think “jeans.” Now open. They were 501 Originals®, right? We've updated the fit for the 501 Curve to flatter your form and move with you without losing shape. With a classic straight leg and iconic styling, they're literally the blueprint for every pair of modern jeans—burned into the world's collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they've never gone out of style. And they never will.