This self-winding/retractable Magnetic Cable Organizer is a game changer! Not only is it aesthetically pleasing with its sleek and modern design it's also lightning fast while it's doing its thing. Helps to keep your space tidy. A simple and easy way to keep your electronics neat and clutter-free in your home, auto, or while traveling. Simply unwind the cord and plug it into your device and you're already on your way to a more organized environment! And unlike other cables or chargers, this Doohickey cable can be easily and neatly stored when not in use since it literally rolls itself up and the magnets keep everything securely in place.