Don't Just Treat Diaper Rash, Prevent It Did you know a newborn's skin is different than adult skin? It can be up to 10 times more sensitive, 30% thinner, and has reduced moisturizing and skin lipid production — meaning that sweet soft baby skin is more susceptible to irritation. We Took On Diaper Rash So You Don't Have To Scientific understanding doesn't just make a difference, it makes all the difference. With a deeper knowledge of infant skin, the diapering environment, the microbiome – we've been able to uncover the underlying causes of diaper rash and how to prevent it in 3 easy steps. Preventing Diaper Rash Is As Easy As 1-2-3 As much as we all want one solution, what we found through our research, development, and clinical trial is a system approach yields better outcomes when it comes to the treatment of diaper rash which led to the development of our three step system. Each Buddle product is a diaper bag essential and plays a specific role in the prevention of diaper rash—cleanse, prevent, and treat. Clean Cheeks Foam Cleanser – Remove impurities Bottom Buddy Diaper Cream – Protect & nourish skin barrier Rash Rescue – Heal with maximum strength zinc oxide