An unbelievable attractant and bait additive. At 500 times stronger than sugar a bear gets a taste and becomes addicted. They will detect the sweet aroma from great distances. Add 1/4-1/2 lb. of Cherry Burst to 1000 lbs. of bait. Or lightly sprinkle on top of your bait pile as a bait topper. Comes in a convenient 8 oz. shaker bottle.