Colgate Optic White Advanced Vibrant Clean Toothpaste deeply whitens for up to 4 shades.* This teeth whitening toothpaste contains 2% hydrogen peroxide, a professionally recommended whitening ingredient proven to deeply whiten beyond surface stains. This vegan toothpaste is good for daily use, enamel-safe, and the fluoride toothpaste formula provides protection against cavities. Get a brighter, whiter, bolder smile with Colgate Optic White Advanced Vibrant Clean Toothpaste. *when brushing twice daily for 6 weeks.