As one of the main contact points between you and your bike, SUNHIRA handlebar tape can play a significant role in keeping you comfortable and in control when out riding. Shock absorption and cushioning are often the main priority when considering what bar tape to buy because these will have the biggest impact on keeping your hands comfortable. Material choice can also affect grip when riding in the wet, and durability too. Beyond comfort and control, swapping out old bar tape for new is an affordable way to customise a bike or give it a new lease of life. In fact, as far as cheap road bike upgrades go, a roll of new tape is one of the easiest ways to freshen up your ride.