Like Each rage tail lure, Strike King Rage tail grub soft bait lure has a unique and exclusive tail design and is engineered like no other plastic bait. Each lure is designed with a specific purpose in mind and uses customized high-grade plastics for superior action. And now, the lures have a strong coffee scent which masks human odors and oils, increasing your chances of hooking up. Cast one out and watch the splash, noise or other action that each rage tail has!