Jack O'Neill opened the first surf shop in 1952 out of a garage off of Highway, San Francisco. He began shaping boards and selling wax, eventually experimenting with insulated surf vests to extend sessions in the frigid Northern California waters. This thought process led to the creation of the neoprene wetsuit, an invention of Jack's that changed the world of surfing forever. The shop later moved to Santa Cruz and went into the entire wetsuit business. That same progressive spirit continues to drive the company today. At O'Neill we strive to innovate, evolve and produce timeless products to benefit those who live the surf lifestyle.