“Go West.” This simple phrase captures a universal longing to leave behind the everyday and set out for parts unknown. 130 years ago, John B. Stetson heeded that call and created the classic symbol of the West. Today, the unbridled individuality of the American spirit continues to be Stetson's constant inspiration. Stetson apparel and footwear reflect the same beliefs and traditions that made Stetson part of the Great American West.