Davis Premium Color Enhancing Shampoo is formulated to intensify the natural sheen on all coat colors. It performs exceptionally well as a whitening shampoo, reviving dingy, yellowed coats without the use of bleach. This high sudsing, pH balanced and easy-to-rinse shampoo effortlessly removes dulling dirt and grime. Davis Premium Color Enhancing Shampoo leaves all coats with a brilliant glow and a light, fresh scent.