Designer Tim Holtz has teamed up with Advantus to offer his Idea-ology line of unique paper craft embellishments, papers and tools with a vintage appeal. Jute String by Tim Holtz Idea-ology is a durable cord constructed of coarse fiber. Perfect for adding to tags and cards or for tying on embellishments. Package contains 10 colors with 3 yards of each color, for a total of 30 yards.