What you thought couldn't get any better just did introducing the new and improved Avery, now more flattering than ever. How? It features a new proprietarily engineered contoured waistband that contours right where you need it (and not where you don't). The result is an ultra-flattering fit that never gaps or creates muffin top. We even gave it a slightly higher rise to flatter a curvier backside and create a subtle butt-lifting effect. Plus, there's added ease in the hip and thigh to perfectly hug your curves. This pair uses less water and less chemicals in the wash process, resulting in a green EIM score. Additionally, the chemicals that we do use are 100% organic chemicals certified by GreenScreen. Basically, this jean has less impact on you, our workers and the environment, making it one you can really feel good about wearing.