Bagged ice is a habit, not a solution. You buy it, it melts, you buy it again. It pools at the bottom of your cooler, soaks your food, dilutes your drinks and costs you money every single trip. Ezee Freeze products were built to end that experience once and for all. The Mega Freeze packs 10.5lbs of refreezable blue ice cubes into one heavy-duty bag. Ezee Freeze Ice keeps cold for up to 48 hours in a quality cooler kept shaded with minimal opening. For everyday use in soft coolers or lunch boxes, expect 12-24 hours of reliable cold performance. Freeze it the night before, pack your cooler and go. When you get back, rinse and refreeze. That is the whole system. Each cube is made from food-safe, BPA-free plastic that is safe for use alongside food and drinks. Unlike bagged ice, the cubes stay solid so there is no water pooling at the bottom of your cooler, no soggy food and no watered-down drinks. Designed to handle 1,000+ freeze-thaw cycles without cracking or leaking, the Mega Freeze is a one-time investment that replaces the ongoing cost of buying ice every for every moment. Built for camping, fishing, tailgating, road trips, parties and ice baths. Compatible with all standard hard and soft coolers. The resealable bag keeps cubes contained in the freezer, easy to wash and drain cubes after use, and easy to transport. Freeze it, pack it and repeat.