Anticavity, antigingivitis and antisensitivity toothpaste. Gluten free. Sugar free. Cavities. Plaque. Gingivitis. Enamel. Tartar. Fresh breath. Whitens. Sensitivity relief. 24hr antibacterial protection (with twice daily brushing after 4 weeks of use). Whole mouth health (Helps reduce plaque that leads to gingivitis; fortifies enamel; helps relieve sensitivity with continued use. Not intended for prevention or treatment of more serious oral conditions) fight bacteria on: Teeth. Tongue. Cheeks. Gums. Whitens teeth. Protects sensitive teeth. Prevents cavities. Freshens breath. Helps repair early enamel damage. Helps reverse early gum damage. Helps prevent plaque bacteria. Fights tartar. Proudly made by American workers. ADA: Accepted. American Dental Association. Helps prevent cavities. Helps prevent and reduce plaque. Helps prevent and reduce gingivitis between teeth. Helps reduce tooth sensitivity. Helps remove tooth surface stain. Helps reduce bad breath.