The world-renowned percussion brand originated in the 1990s, at a time when new, exciting rhythms and sounds were flowing into the international charts. Latin and afrocuban grooves became an integral part of the mainstream, an emerging euphory around shared, spontaneous music making took around them. People came together, partly for social, health and spiritual reasons, often just for pure fun to pursue their passion for shared drumming together in Drum Circles and drum workshops.