Say hello to brush time magic with the hello Smiling Shark Fluoride Free Kids Toothpaste. This kids fluoride free toothpaste helps remove plaque with regular brushing and tastes magical with its fab fruit punch flavor. This childrens toothpaste is safe for all ages and is a fintastic way to get kids hooked on good brushing habits at an early age. Hello Kids Smiling Shark Fluoride Free Toothpaste tastes awesome and brushes away plaque to help polish and brighten little smiles. It's thoughtfully formulated with a natural fruit punch flavor that will make your kids rush to brush. Now that's jawsome! We're serious about being friendly, and about what goes into little mouths. That means making a kids SLS free toothpaste that is vegan with no parabens, dyes, titanium dioxide, sugar, spicy mint, artificial sweeteners, artificial flavors, and that is gluten free. Plus, this kids toothpaste is Leaping Bunny Certified and not tested on animals, especially not sharks. Enjoy the flavor and make a splash when it's time to brush with this hello Smiling Shark Fluoride Free Kids Toothpaste